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Welcome to the February edition of the e-publishing newsletter from Artmedia in Sydney, now reaching 4,650 writers, publishers, bookshops, libraries and media-smiths in Australia, New Zealand, America and worldwide.
In the eBook Report this month we look at the nature of an eBook and a Web-Site and find them broadly the same, both containers for information, and we use the Artmedia experience to illustrate a successful e-Publishing model, in difficult times.
This month we feature fantasy and poetry eBooks from South Australian author Adrian Rogers, and in the networking we have an international theme, with Summer Literary Seminars in Russia and Kenya, and information on a new home on the Web for Canadian authors.
John Tranter pomotes his latest Jacket magazine, and dispells rumours of the sites demise, and we have a new Noticeboard section, where Brett Axel looks for help hooking up with places for readings in Australian and New Zealand, and Alan Brooker promotes his new book.
The artmedia site is growing in popularity, receiving more visits in January than in any previous month. This month Adrian Rogers has new pages on his eBooks, his favourite links, together with a short story.
With the growing success of the Artmedia site as a promotional platform, we have implemented an increase in the monthly site fees, and in the newsletter Sponsorship charges. See the artmedia services section at the bottom of this page.
Thank you for reading Artmedia e-Publishing News. Please also forward this to somebody else who may be interested. We aim to provide an avenue of communication for the growing electronic publishing community worldwide, so please send us information for inclusion in this newsletter.
==================================================== Fiction from Artmedia Publishing ===================================================
"Believers in Love", a new novel by Alan Clay, takes the reader from Sydney's Bondi Beach, to a magic mountain in New Zealand, as an unlikely father and daughter team of sand-sculptors embark on a crazy adventure which explores the transient nature of art and life, to discover that dreams are real.
"Dance Sisters by New Zealander Alan Clay, had me hooked from the first explosive page. A female song and dance trio threatens to self-destruct on the brink of fame, when its leader becomes involved with a manipulative cult, touting sex, astrology and virtual dreaming. What a refreshing read!" ( Otago Daily Times ).
Order either book now from bookshops in America, Australia, New Zealand, and England, or from online stores like www.amazon.com or www.barnesandnobel.com and find more information at
A book is a container of information, accessible in various ways. The information, as any aspiring writer knows, is not 'a book' until it is put in 'the container', and placed on the market. eBooks, when these become ubiquitous, will simply be more flexable containers, which can personalise the reading experience, keep it current and in touch with market needs.
We already have such an electronic publishing container in the familiar web-site, which works surprisingly well given half a chance. However, just like vanity publishing and self-publishing are two completely different things, so is running a profitable web-site and simply uploading information onto the net.
At Artmedia we have always had to cover our costs, and so after three years of commercial operation we can use our experience to illustrate a successful e-Publishing model, in what has proved to be difficult times. Murdoch take note!
At this stage of the martket we have developed three arms to our publishing program: the web site network, the e-mail newsletters, and publishing in POD and e-Book formats. All three are earning small proffits.
How do we do this? Way back when others were charging a million for a site, we based our page creation charges on our print artwork rates, because we knew these were sustainable and affordable, and we realised that the work for us, and the value to the customer, was in the ongoing activation of the site, the publishing.
Now, after three years of building links with like minded sites, and developing search engine friendly pages, the Artmedia pages are consistantly being placed at the top of the list by the newer 'intuitive' engines like google, that can evaluate which searches are most productive for a web-surfer by the sites the click through to, and how long they spend there, as well as evaluating links to the site.
This is essential to get the traffic, and the site is scoring record levels of traffic, and pages viewed. If you are interested in checking out the tracking data for the site, you can click on either of the buttons at the bottom of our main page, just above the copyright details.
The content of our site is current information in highly targed areas, and this is 'of value' to consumers, and therefore makes space on the site valuable to arts promoters. Everything on the site is advertising, paid to be there by the artist, and free to the web surfer. As a result the site has always made money.
The two halves of our specialisation complement each other, with the Physical theatre side of the business being the prime earner, and the e-publishing side the poor cousin. For those unaware of our physical theatre e-mail newsletter, it goes out each month to 7,000 subscribers worldwide, and regularly carries Sponsorships from prime industry players from around the world.
This newsletter works particularly well because it grew out of a need at Playspace Studio in Sydney to communicate cheaply and conveniently with those interested in the classes, and then started carrying networking info from other industry players.
As it grew, and took time to produce, we started charging for prime locations in the newsletter. The theatre industry is used to paying for promotion, particularly if it is effective and targeted. It works particularly well because e-mail suits the mobile nature of the industry, which is worldwide and does use word of mouth to transmit information about what is valuable, so this feedback supports the growth.
Because the newsletter suports the classes at Playspace, much like a regular sponsor, and since more and more enrolements are coming from the web-site and newsletter work, the studio hardly spends any money now on print promotion. These savings in the marketing budget at Playspace, and earnings from the sponsorships and advertising in the newsletters, plus the Artmedia monthly site fees is the backbone of the ePublishing business.
The POD publishing and eBook publishing is earning small amounts, after costs, which is encouraging, but is only worthwhile from my point of view, because we only publish my books at this stage, and so like playspace, the added value of not having the costs associated with publishing and promoting my writing makes it worthwhile from my side.
The web-site is the most successful electronic container of the three Artmedia business arms, and points to the future of eBooks, while the newsletters are really a more effectively targeted old media format, and Print On Demand is old media with efficient electronic printing and distribution.
==================================================== - Advertising Feature - Aus$50 buys your promotion here ====================================================
Adrian Rogers - author, poet, and private music teacher, with three fantasy novels published as e-books - on CD Rom or by direct download from Zeus Publications. A fourth novel will come out later in 2002.
Shouter Behind the Wall - A short story
It was early spring, before the green had leached out of the grass, when two friends saw a hostel nestling unassumingly in its wooded valley. Humpbacked hills bulked above the treeline, and it was hard to visualize them bleaching to pale beige with a hint of burnt cream in summer. The two men were standing by an iron gate - with a path dropping away on their left through the valley across a creek by a wooden bridge, and up to the front door of the hostel...
Check out Adrian's new site, where you can explore his links page for his favorite e-publishing sites, read the rest of this short story or find out more about him.
"Dear friends: There has been a little misunderstanding about Jacket magazine on the talk circuits of the Net, which is entirely my fault. Announcing Jacket 16 recently, I said: Announcing (well, pre-announcing) Jacket 16, due to close in March 2002. Another Special Giant Bumper Issue, again, already." However, when I said "due to close in March 2002", I didn't mean that Jacket was going to close, heaven forbid! I meant that number 16 was going to close. That is, I would stop uploading new material to it in mid-March 2002, and I would get to work on number 17. In fact I have been uploading bits and pieces to all the Jacket issues up to number 20, due to close -- whoops, I mean due to be 'published' -- in December 2002. You can reach them all from the links at the top of the Jacket homepage, and at the top of every Jacket issue's Contents page. I have no plans to close Jacket. And I promise to think more clearly in future!! Thanks for your support. Enjoy!" John Tranter. Find Jacket under on-line magazines at
"Summer Literary Seminars a not-for-profit corporation organizing writers’ workshops and lecture series in Russia (St. Petersburg) and Mombasa, Kenya, and bringing there, as faculty and in-residence members, some of the finest contemporary US and Russian and Kenyan authors. We are keenly interested in your opinion in regards to the current state of American literature. We invite you to visit our web site and, take part in our online forum discussions on this and other topics. We are trying to foster a discussion, start a conversation. In the long-run perspective, we would like to think of ourselves as being instrumental in putting in this country’s literary mind, so to speak, two places we love – the Russian city of St. Petersburg and Kenya." Find a link to the Literary Seminars under resources
"Canadian eAuthors (CeA), an organization of electronically published authors, is pleased to announce the official opening of its website. CeA's primary aim is to support Canadian eAuthors, and demystify electronic books (ebooks) and electronic readers (ereaders). The CeA website features electronically published authors in Canada, and allows visitors to discover Canada through author-recommended websites (art, food, ebooks, health, Canadian and international websites, Canadian ePublishers). It also showcases photographs of Canadian provinces. All authors living in Canada and publishers registered in Canada can join. For more information, or to learn more about ebooks and electronic publishing in Canada, please visit the CeA website." Eva Kende, CeA Spokesperson. Find this link under Resources at http://www.artmedia.com.au/links1.htm
"Alan, It looks like I'll be spending three weeks touring Australia and New Zealand in September with my new book, Disaster Relief Poems, from Minimal Press. Any help you could give hooking me up with places I get booked for readings would be very much appreciated. I don't ask for much. Half the door if there's a cover charge, food and a place to sleep for me and my roadie, a chance to meet some talented people. Let me know, ok? Brett Axel, Utica NY USA.
"Hi, Alan, The Mean Green Machine is up at RFI West Check out this new version, edited for the US and international market. Its a suspense thriller involving political intregue, conservationists groups taken over by overseas terrorists, rongo Maori ( Maori traditional medicines - real not imagined ), gang conflict and more murders than a Ruwanda revolution ( a quote from a reviewer! ). And its all set in little old New Zealand." Bye, Alan M Brooker, Taupo Bay, New Zealand. Find a link to Alan's site under writers at
The Internet is an interactive medium, and just like a poster, it's important where you put your web promotion. Artmedia are electronic publishers, publishing on the net, and through e-mail newsletters. Here's how you can take part.
Web Site Publishing
$30 a month. This is our bargain website creation and hosting service for artists or groups in literary or performing arts. For this we host your site at artmedia.com.au, up-date it, and maintain your traffic through search engine submission and links.
$40 a month. If you have your own domain name and want us to create, or take over the maintenance of your site, this is our premium package and we do all the above for you at your own address.
Newsletter Advertising and Sponsorship
Aus$50 buys two paragraphs of promotion for your book, service, or web-site, in either of our physical theatre or e-publishing e-mail newsletters.
Sponsorship of either newsletter offers subject line endorsement, eight paragraphs of copy at the top of the newsletter, and a paragraph on the Artmedia home page for a month, and is valued at Aus$350.
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Unsubscriptions If you wish to unsubscribe please reply to this e-mail with the word 'Unsubscribe' in the subject line. ( It is important that you reply from the e-mail address at which you received the newsletter ! )
e-Publishing News Subscriptions If you have received this from a friend and you wish to subscribe, please go to http://www.artmedia.com.au and enter your e-mail address in the newsletter subscription box.
Physical Theatre News Subscriptions Artmedia also publishes a monthly Physical Theatre newsletter, now reaching 7,000 theatre practitioners worldwide. To subscribe, go to
http://www.artmedia.com.au and input your e-mail address.
=================================================== This newsletter is copyright (c) 2003 Artmedia, but may be reprinted freely, if a credit to
is included. ===================================================
At Artmedia we publish web-sites promoting e-books, and actively
promote them to search engines and through our monthly e-publishing newsletter. Click
through to Dance Sisters to see a sample e-book
site - with a preview chapter, reviews, author biography, and links to sites where
the novel may be purchased - and then click on the
Services button for our e-publishing deal.
In Alan Clay's new novel, Believers
in Love, a father and daughter team of sand-sculptors embark on a crazy
adventure which takes them from Sydney's Bondi Beach, to a magic mountain in New Zealand,
in which they explore the transient nature of art and life, and discover that
dreams are real.
Believers in Love now from
bookshops worldwide, or from online stores like
Dance Sisters is also available as an eBook in a format
which is packaged to enhance the reading experience on your computer with sound and
visuals. This eBook is published by E-dition in Canada, and requires no additional
software. Click on the link below to check it out (this site also includes a limited free
E-dition - Dance Sisters
This navigable book for your PC requires Windows 9.x/NT, SVGA 800x600x16M colors,
and a sound card for the soundtrack. $12.95 US
This site published by
Artmedia Publishinge-mail: firstname.lastname@example.org The content
of this site is copyright, and no part may be reproduced or transmitted for commercial
purposes, without the prior permission in writing from the publishers.